Nestled in the majestic Rif Mountains, Chefchaouen, often hailed as the “Blue Pearl” or “Blue City of Morocco,” is an incredibly picturesque town in northwest Morocco. This captivating destination, with its vibrant shades of blue painted across buildings and pathways, offers a calm and pleasant visit compared to the bustling cities of Marrakech and Fes. This blue town Morocco truly lives up to its online images and is definitely worth adding to your travel “to-do” list.
Reaching this enchanting destination involves a scenic road journey, as there are no nearby airports. Travelers typically arrive by bus or car from larger Moroccan cities.
From Fes, the bus journey takes around 5 hours and costs approximately 80 MAD (12 AUD). From Tangier, it’s about 3 hours by bus and costs around 60 MAD (9 AUD), though the winding mountain roads can slow you down.
Budget carriers serve the broader region, making Chefchaouen a feasible side trip. Major networks like CTM offer comfortable, efficient service, but tickets often sell out during peak times — book ahead. (Note: Their website typically only accepts Moroccan bank cards.)
Local bus companies from Fes offer multiple daily departures and may be a less-known but useful option for tourists.
The journey itself is scenic, offering mountain vistas and pastoral landscapes. The bus station lies in a lower part of town, so a short taxi ride might be needed to reach the medina, especially with luggage.
Alternatively, renting a car from Tangier gives you more flexibility, particularly if you plan to explore nearby parks or hiking trails.
The exact reason why most buildings in this Moroccan city are painted blue remains a subject of debate, adding to its mystique. Several theories persist:
The heart of Chefchaouen is its medina, a labyrinth of tiny alleys, twisting corners, and steep cobbled slopes. Unlike the frenetic pace of Fes or Marrakech, this destination offers a remarkably relaxed and calm atmosphere, allowing for more enjoyable exploration once day-trippers have left. It is smaller and easier to navigate, and getting lost is unlikely. The captivating images seen online truly come to life, with every corner offering another shade of moroccan blue, colorful doorways, and quaint staircases. Be mindful that these are people’s homes, so respect their privacy while exploring.
Shopping and Local Flavors: Shopping here is excellent, though haggling is still expected, it’s less intense than in other major cities. You’ll find high-quality woollen and silk fabrics fashioned into blankets, rugs, and cushion covers, along with pottery, silverware, leatherwork, and jewelry. Traditional natural cosmetics are also popular. The local cuisine is a highlight, with many lovely cafes and restaurants offering atmospheric dining, often with rooftop views. Tagines, especially goat and plum, come highly recommended, as do chocolate and almond cookies. Fresh pomegranate juice and mint tea are ubiquitous and highly enjoyable. The chicken pastilla, a savory pastry with cinnamon and almonds, is a local favorite.
Feline Companions and Friendly Faces: One of the most charming aspects of this blue city in Morocco is its abundant feline population; there are cats literally everywhere, from fluffy kittens to seasoned scavengers. Cafe owners often allow cats to sleep on couches, highlighting the locals’ kindness towards them. While the city feels touristy, most local shopkeepers are friendly and keen to converse, though they may avoid being photographed.
Good quality, affordable accommodation is plentiful in this charming destination, with locals increasingly opening their homes to travelers. There are over 300 properties listed on Airbnb alone (Outbound Link: Airbnb Chefchaouen). For a touch of luxury, Lina Ryad and Spa comes highly recommended, offering elevated views, an indoor private pool, and traditional hammam treatments (Outbound Link: Lina Ryad and Spa). Other notable riads include Riad El Palacio & Spa, known for its quiet location in the heart of the medina, panoramic views, and traditional breakfast. Staying centrally in the medina is generally recommended for easy foot access to attractions.
While undeniably beautiful and highly photogenic, especially for Instagrammers, this blue city Morocco can feel more touristy than expected for a small mountain town. The blue streets are often packed with souvenir shops selling similar items, which can detract from the authenticity for some visitors.
Travelers might also experience unwanted attention or frequent offers for illicit substances. Despite these aspects, the city’s relaxed atmosphere, friendly locals (aside from avoiding photos), and unique scenery make it a truly magical place. For a more immersive experience, staying at least one or two nights allows you to explore beyond the day-tripper crowds and enjoy the spectacular hues at sunset and the moonlit mountains at night. Consider joining a guided tour to navigate easily and understand the town better (Outbound Link: Chefchaouen Guided Tours on GetYourGuide).
This unique city truly is a magical place and should be on any traveler’s Moroccan itinerary. With its spectacular backdrop of the Rif Mountains and Disney-like scenery, there’s no other place quite like it on Earth. Whether you’re a photographer seeking captivating images, a shopper looking for unique handicrafts, or simply someone desiring a tranquil retreat,
Chaouen Morocco offers an unforgettable experience. While it has become popular, particularly with influencers, its charm and beauty endure, making it a highly recommended destination.